Email Marketing for Retail
Email marketing that keeps shoppers coming back.
Attract new customers to shop, drive sales and keep them coming back with mobile-friendly email campaigns, whether you run one store or many.

Essential Email Marketing for Retailers
Turn every email into a reason to shop.
No matter if you have a single location or many, FireDrum’s service and email marketing features help you deliver attractive, personalized, mobile-responsive emails to your customers’ inboxes.
Segment your contacts into lists by gender, purchase history, location and age range, and send beautiful emails that keep them informed and coming back, over and over. Automatically post that email to your social outlets with a click.
Engage your customers with
- New products
- Seasonal and holiday product recommendations
- Sales and promotions
- Product tips and trends
Automate Your Campaigns
Win back carts and bring customers back to buy again.
Remind shoppers about what they left in their cart, prompt them to re-purchase the products they buy again and again, and suggest content they’ll love. Welcome new subscribers and celebrate birthdays and anniversaries automatically.
- Abandoned cart emails
- Product re-purchase reminders
- Welcome emails
- Birthday and anniversary messages
- Content suggestions


Shoppable Emails
Send shoppers straight to what they want.
Make every email easy to shop. Let customers shop by men, women and children or by category and item, link to your gift cards, point them to your store locations with directions, and add social share and follow links.
- Shop by men, women and children
- Shop by category or item
- Gift card and store locator links
- Social share and follow links
Robust Features for Retail
Everything you need to sell more by email.
Custom template creation
When you create an email, you’re creating a template. Build responsive emails effortlessly in our drag-and-drop editor.
Get more opens
OpenBoost™ automatically sends your email again to customers who didn’t open it the first time, for up to 50% more opens.
Stop searching for images
Our image database is built into Email Studio™. Images resize to fit, and you can crop or resize with the built-in editor.
Increase engagement
SmartClean™ excludes customers who aren’t engaged, which helps your deliverability, and Saved Searches build dynamic segments.
Automation
A/B campaigns, AutoSender drips for new subscribers, emails triggered by opens and clicks, and recurring sends, plus our API and integrations.
Multiple locations
Create one email and push its content and schedule to every store, then run reports across all accounts from one login.
We’re Here to Help
Your extended email marketing department.
Since 2001, FireDrum has been the extended email marketing department for our clients. Lead your email marketing with a dedicated account manager and the exceptional one-on-one support our customers rave about, by chat, email or phone.
“FireDrum has been managing our website and email campaigns for nearly two decades. Their knowledge and responsiveness to quick or complex updates allows me to focus on running my business. I have recommended FireDrum to others over the years and they are all equally happy with the quality service they received.”

Brad K.
“Global Bikes has been working with FireDrum for almost 20 years. They have been with us through our growth and are an integral part of our business. Thank you for so many years of support and guidance. I highly recommend FireDrum to any business large or small.”

B. Lepak
Global Bikes
“I have worked with Firedrum for many years now. They are an integral part of how we have grown our business in the past five years they are a true partner, and serve us with integrity. If you’re looking for a great partner for your marketing efforts, look no further than Firedrum.”

Michael Maske
ZM Medical
“Mike is a good guy who has developed a nice business and a talented staff. We love working with FireDrum, and we enjoy teaming up with FireDrum to serve several clients!”

Dave Pratt
“FireDrum is a great digital marketing partner! They are very professional, offer innovative solutions and provide great customer service. I highly recommend them!”

Paul J. Beckert, MBA, CPA
“I send nearly a million emails per month with no negative issues. Tools provided are simple to use to create engaging emails. Support is handled by live people interested in getting you the best impact and ROI. Highly recommended.”

Jim Johnson
“Our company thoroughly enjoys working with Mike and team at FireDrum. Our campaigns run smoothly, we get great exposure and they’re very open to follow-ups with reporting. Great job!”

Patty C.
“I am so pleased to have found Firedrum! They have the most fair pricing structure of any campaign hosts. Never pay for inactive contacts, and the support is first class, extraordinary.”

Teresa M. Young
“I have been using this marketing company for years. They are local and have been amazing to work with. Personal service, great results. I highly recommend.”

Gina Maloney
“FireDrum makes it sooo easy to stay in contact with your customers. And if you don’t stay in contact with them your competition will.”

Edward Taylor
“Great company doing a great job for us!”

Tony Medlock
“Having used Mailchimp, Constant Contact, and iContact – I find that FireDrum has been the easiest to work with, being local they are very responsive and Daniel in support has been amazing; making custom templates for me and cleaning up my databases.”

Extreme Aerial Productions
Extreme Aerial Productions
“I work a lot with their products and really like their responsiveness to any issue I have. Usually I just can’t figure out something small and they usually have a very quick answer. I like the detail they provide to customer service.”

Anna Kunz
“I recommend FireDrum to all of my small business clients. Their platform is easy-to-use, affordable to customize and their customer service cannot be beat!”

Roxann Melville
“Firedrum hosts our web site and provides our newsletter platform. We have been a client for more than 5 years. They provide excellent value and service across the board.”

Chriss Carr
“I use Firedrum Internet Marketing regularly to send messages to my clients. I am very impressed with the service. There are a huge number of templates, and the system is easy to use and maintain. I recommend Firedrum to anyone who wishes to use email marketing!”

Brian Day
“Easy to use with many template options.”

Alana Fowler
“Been working with FireDrum for years, always on top of our issues and taking care of things for us.”

David Crawford
“I’ve worked with FireDrum for about 5 years now. The company and the staff are great and the system is easy. They’ve assisted me with my company templates, integrated my lists, created content for my emails and whenever I call they answer or get right back to me. They’ve helped me grow my business. I highly recommend FireDrum to anyone who needs email marketing.”

David Fierabend
“We absolutely love working with the entire team at FireDrum Marketing! They are a knowledgeable bunch that consistently goes above and beyond to meet our needs. From strategic planning to execution, they offer expert insights that truly make a difference in our email campaigns and marketing efforts. The team is professional, responsive, and always eager to brainstorm creative solutions to help us grow.”

Cindy Woudenberg
“If you’re looking for an email marketing service, look no further than FireDrum Email Marketing.
I was with MadMimi for decades and when they folded, I had the unfortunate task of finding a new email marketing service. I researched many until finding FireDrum. They tick all the boxes: easy to use, affordable, great support.
FireDrum made what seemed like a big mountain to start over with a new email marketing service a little molehill of a task. Thank you, FireDrum Email Marketing!”

Karen Sperling
“I contacted several different companies when we needed private label email marketing services. I had all sorts of different experiences but I chose FireDrum for a reason. This company was amazing. They really know what they’re doing and the results we’ve seen have been amazing. As a business owner I know you have to be careful about what tasks you hire out for and what tasks you handle yourself but I can say that having FireDrum do email marketing for us has been a huge help. I highly recommend them.”

Tracy Norris
“I have worked with FireDrum on various projects for over a year now and I truly could not be more impressed. The entire team is exceptionally responsive and I found them to be a group of true problem solvers (which is what you need in any technological field). Their email marketing tool is robust, easy to use and the white label options they make available are awesome! I can very easily offer FireDrum my highest level of recommendation.”

Kasim Aslam
“Our Community Theatre has used FireDrum for the past two years. Email marketing is the top way that we communicate with our patrons to inform them of upcoming shows and FireDrum has made it very easy to get information into the hands of our subscribers. The interface is straightforward once you get the hang of their terminology. I have recommended it to several of my clients as well.”

Roger Sands
“It has been a pleasure to work with FireDrum for the past three years. The email marketing module has been a great tool for us in reaching new customers and keeping our existing customers informed with monthly newsletters. The team at FireDrum has been very responsive to our needs and have always been easy to reach.”

Jimmy Apostolis
“I write an e-blast each week and FireDrum has been super easy to use, format, and navigate. In addition I love the useful reports that tell me who is reading, clicking through, etc. I used to use Constant Contact and it was one nightmare after another. I don’t know if it was an incompatibility issue or what but it never worked easily or right. FireDrum does both :) Happy :)”

Kelly Summersett
“I have been using FireDrum for a little over 2 years. I think it is an excellent service. It is very easy to use. You also get a great report telling you opens and click throughs. In my mind it has been a great value and tool for our marketing department. I would highly recommend checking it out.”

Tim Passon
ACES Sales LLC
“My company has been using FireDrum for many years for multiple newsletters and client contacts. By far, this is the best program with the most amount of options at the best price. Never had an issue and very reliable . We have tried several other companies and they don’t come close to the service Firedrum offers”

Robert Pinchuck
Columbia Financial International
“This software is much more fluent when creating a design for a newsletter than it used to be and the overall management of utilizing the software is more simplistic, featuring an easy to use interface.”

Eric Bragg
Viking Web Group
“Thanks for your help, this is the best email design engine I have used!”

Mike Schell
airtest.com
“Firedrum has really helped us build ongoing relationships with our customers through email campaigns, without the bloat of some other CRM’s and campaign managers. The statistics Firedrum provides are easy to read and clearly highlight both the positive and negative aspects of each contact, giving us the ability to fine tune our message based on live feedback. The support is always helpful and prompt. This has been a great experience for us, and we look forward to continuing our campaigns with Firedrum!”

Abby Mescon
PRI Graphics
“The email marketing is bringing in business! The response has been better than I anticipated. Thanks again for the suggestions; keep up the good work!”

Royce DeGrie
Copy Solutions, Inc.
“I am so jazzed I can’t stand it! We have already received some great feedback, including a company that we have wanted to get in with requesting our pricing”

Sherry Eklund
Desert View Aerial Photography
“I have been working with Firedrum for almost a year, The staff has been very helpful in formatting the newsletter I send out monthly for Arizona Exterminating. Not being much of a computer person, I really rely on the guys over at Firedrum. Not only do they help me every month but they show enthusiasm for my little promotional monthly piece. If it wasn’t for Firedrum. There wouldn’t be a newsletter from Gino!!!!! Thank you to Michael and all the guys!”

Gino DeMarco
Arizona Exterminating
“We have experienced and “open” rate of 1 half times greater than the best week with our prior provider and our “click thru” rate has tripled.”

Barnet Jacobs
Compass A to Z
Ready to turn subscribers into shoppers?
Request a demo and we’ll show you how FireDrum can work for your store.

