B2B Email Marketing

Increase B2B sales with email that keeps every lead warm.

Centralize your digital and traditional marketing on a platform that is powerful, scalable and customized to fit your needs.

Example B2B prospect email with a dynamic content block written for manufacturers

Email Marketing Reigns

Reach hot and almost-there leads directly.

Email is rapidly becoming the most effective marketing tool for growing businesses, marketers and B2B sales teams. With FireDrum, you send messages straight to your hot and “almost there” leads, segmented to speak to each industry and company type.

Business-to-business marketing has evolved. Bring your digital and traditional marketing together in one place, with a built-in CRM, automation and sales journey tracking that help your sales team close more deals.

Segment your contacts by

  • Industry
  • Company type
  • Company size
  • Lead stage, from hot to almost there

Automated Messages

Follow up with prospects, even after hours.

Shorten the sales cycle with automated emails that support your sales team. Follow up with prospects even when your reps are off the clock, and stay consistent without losing the personal touch customers want.

  • Welcome campaigns personalized by industry and company size
  • Drip campaigns for education, incentives or onboarding
  • Win-back emails with return offers and feedback requests
  • Scheduled posts to your social networks
A prospect’s automated path: a welcome email, a three-email drip series, a win-back email and scheduled social posts
Contact record showing a sales journey from a first email open through a web visit, social interaction and phone call to a closed deal

Sales Journey Tools & Tracking

See every touch point before a deal closes.

Every contact carries its full history: phone calls, web page visits, social interactions and emails. The sales journey shows which methods work and how many touch points it usually takes before a deal is closed.

  • Calls, visits, social and email in one history
  • See which methods move deals forward
  • Know your average touch points to close
  • Built-in CRM, or connect the one you use

Robust Features for B2B

Everything your sales team needs to sell by email.

Built-in CRM

Keep every contact, company and interaction in one place, so sales and marketing work from the same list.

Automation

Welcome, drip and win-back campaigns, emails triggered by opens and clicks, and recurring sends, plus our API.

Sales journey & reports

See who opened, clicked and visited, and which touch points lead to closed deals.

Get more opens

OpenBoost™ automatically sends your email again to contacts who didn’t open it the first time.

Lead capture forms

Add signup forms to your website and send new leads straight into the right list and welcome series.

Strategy when you need it

Our strategists can plan and run your campaigns, from drip series to win-back emails.

We’re Here to Help

Your extended email marketing department.

Since 2001, FireDrum has been the extended email marketing department for our clients. Lead your email marketing with a dedicated account manager and the exceptional one-on-one support our customers rave about, by chat, email or phone.

Ready to power your B2B sales team?

Request a demo and we’ll show you how FireDrum’s CRM, automation and sales journey tools can shorten your sales cycle.

Go to Top