Email Marketing for Franchises

A comprehensive email marketing solution designed for your franchise.

Keep a strong, consistent brand across every location while franchisees add their own local content, all under your own branded email marketing software.

Corporate locks the brand header and footer while Phoenix, Denver and Austin locations each add their own local content (example franchise)

Built for Franchises

Consistent brand. Local voice.

Consistency and control are challenging parts of managing a franchise or multi-unit business. A successful franchise needs a robust, consistent brand presence in its communications, but it also needs custom, localized content across every location. FireDrum’s franchise solution does both.

Our platform supports multiple locations under your own branded email marketing software. Franchisees can log in to their own email sub-account, by location or region, or you can manage it all for them.

Franchisees can

  • Log in to their own sub-account, by location or region
  • Update their own local content
  • Schedule their own mailings
  • Manage their local lists
  • Or let corporate manage it all for them

Corporate Control

Keep control at the corporate level.

You keep global administrative access across every account. Store specific fonts, images and assets in a central library, lock key template regions, and delegate approvals to key decision makers: the right balance between high-level strategy and local customization. Unlimited teams and team sizes, with flexible permissions and full workflow control.

  • Global admin access across every account
  • Central library of fonts, images and assets
  • Lockable template regions
  • Delegated approvals and flexible permissions
Email template with locked brand header and footer and an editable local content region
Head office pushes one email to every location, with a global report rolling up sent, opened and clicked across accounts

Push Campaigns & Reporting

Send once from corporate. Report across every location.

Create a single email and push its content and schedule down to every location, without recreating it again and again. Then track trends and campaign results across all accounts and share reports with your team.

  • Push content and schedules to every location
  • Unlimited users and sub-users
  • Global reporting and analytics
  • Reports you can share with your team

Robust Features for Franchises

Our top-down model is unique to FireDrum.

Private & White Label

Brand our software as your own with your domain, logo and colors. We can also customize the platform to suit your needs.

Automated billing & tickets

Set your own pricing and collect payments automatically, manage inquiries in one ticket system, and suspend or reactivate accounts automatically.

Template creation & management

Create custom templates for every location in our drag-and-drop editor and control system and user template libraries.

Platform upgrades included

You’ll never pay for new versions. Updates arrive automatically, with no software to install and no downtime.

User online signup

Capture new users with signup forms that match your brand, linked to an automated billing plan and affiliate resellers.

On-demand email services

We work as your partner and consultant, and our team can complement your internal staff whenever you need extra hands.

We’re Here to Help

Your extended email marketing department.

Since 2001, FireDrum has been the extended email marketing department for our clients. Lead your email marketing with a dedicated account manager and the exceptional one-on-one support our customers rave about, by chat, email or phone.

Ready to keep every location on brand?

Request a demo and we’ll show you how FireDrum gives corporate control and every franchisee a local voice.

Go to Top