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Marketing Automation Software

Automate your business with an all-in-one CRM, sales and marketing automation platform.

Finally, the perfect synergy between your sales and marketing in one easy-to-use platform that’s actually affordable.

A marketing automation workflow: a new subscriber gets a welcome email, an opened check alerts the sales team, and deals move through a CRM pipeline

All-in-One Platform

Clear the clutter, unify your team and increase your revenue.

Our robust sales and marketing automation software is designed to consolidate your technology into one easy-to-use, accessible and unified front. Quickly convert more leads and build stronger relationships with both your customers and your team by taking advantage of our integrated CRM.

When you partner with FireDrum, you’ll discover the benefits of each of these marketing automation tools. From contact management and email newsletters to lead conversion and buyer journey visualization, we’ll help you clear the clutter, unify your team and increase your revenue.

In one platform

  • Email marketing automation
  • Dynamic forms
  • Built-in CRM
  • Sales and ROI buyer journeys
  • Social media management
  • Analytics and reporting

Robust Features and Tools

Fully integrated email marketing automation software.

Email Marketing Automation

Design mobile-responsive emails, personalized messages and newsletters that send automatically. Our built-in email editor combines email automation with the features of a CRM and sales workflow.

Dynamic Forms

Dynamic forms display different fields based on who is looking at them, so you can progressively collect more data on your contacts.

Built-In CRM

Gain the features and benefits of a CRM without setting up and connecting multiple tools, with pipeline and sales tools designed for your team.

Sales & ROI

Visualize the path you want your customers to take with our buyer journey builder, with custom text and email alerts, filters and triggers.

Social Media Management

Pair your email marketing with built-in social media tools: schedule campaigns, post instantly to your channels, and track and monitor leads.

Analytics & Reporting

Gain campaign insights and subscriber data and behavior in an advanced reporting dashboard, with pre-built previews and custom reports.

Email Marketing Automation

Your email marketing just got smarter.

With FireDrum’s advanced email marketing platform, you can design, send, schedule and automate messages at the touch of a button. Our WYSIWYG email editor is easy to use and automatically converts each message into a mobile-friendly version.

Need inspiration or ideas for your next newsletter? Explore our library of free, responsive email templates.

Email marketing platform features

Dynamic email content based on behavior

Today’s customers want more than a welcome email with their name on it. With FireDrum’s dynamic content tools, you can swap out titles, images, downloads and even content sections to appeal to each type of user, and nurture users at different stages of purchasing. Selling a specific product or service? Use dynamic content to swap out product images, pricing, content and even calls to action.

Choose from our library of templates to start your newsletter, or build yours from scratch and save it in a custom library. Have a template from another email provider? Upload your design and send yourself a test draft within minutes. Whatever your needs, you can build, edit and reuse custom designs in our template builder.

Connected to FireDrum’s CRM? Pull custom field variables into your email to add a layer of personalization for your customers and ease for your team. Address subscribers by name or company name, call out their industry, or even their website address.

Combine the drag-and-drop builder with rich text boxes and get creative with your email. Rich text elements let you switch between the text and the HTML behind it, so you can test, check and add unique styles to each section.

Multiple test drafts are a thing of the past. View and troubleshoot your email on numerous browsers and devices right in our platform.

Track, understand and improve your campaigns with FireDrum’s analytics tools, including open rates, bounces, clicks and more. Wondering which numbers matter most? Read The 10 “Need-To-Know” Email Metrics Every Marketer Needs To Track.

Driving conversions is the top priority. With FireDrum’s after-click tracking, you can see what customers do after reading your newsletter, up to their first sale, so you can determine your true ROI and build more effective automated campaigns.

Don’t miss that first hello, thank-you note or welcome letter. FireDrum sends automated messages the moment someone subscribes, any time or day, then nurtures them through every stage of the funnel with trigger emails.

Work smarter, not harder. Email workflows based on each user’s behavior and position in the buyer’s journey let you manage a large book of business without a heavy workload. Customize and perfect messages as you would a campaign, then set them to fit your workflow.

Dynamic Forms

Drag-and-drop form builder.

The cost and headache of multiple form builders are a thing of the past. FireDrum’s dynamic form builder combines drag and drop with website signup forms, landing page forms and more. Customize each form to match the look and feel of your site, with the fields that capture the right information.

  • Email signup forms
  • Landing page forms
  • General contact forms
  • New customer forms
  • Event signups

Form builder FAQs

What types of forms can I create?

When you sign up for our marketing automation software, you can create email signup forms, landing page forms, general contact forms, new customer forms, event signups and more, without any extra costs or fees.

No problem. Our platform integrates with a variety of third-party tools like Wufoo, Sugar, Gravity Forms and more.

Built-In CRM

Connect with your customers and track leads.

Keep track of every lead and close more deals with our pipeline view. Track notes, calls and emails directly in our platform, and personalize what each customer receives by marking their stage in the buying cycle.

FireDrum’s customer relationship management software gives you the flexibility and functionality of a CRM without moving back and forth between platforms. Have your own CRM? Bring it on board. We support a variety of third-party CRMs.

CRM features

Smart Mail: a personalized, built-in messenger

Personalize, schedule and send custom messages to each contact from inside the CRM. Every message is stored and tracked, so anyone on your team can jump in. Personalize images, attachments, content sections, dynamic content fields, layout, RSS feed settings and newsletter style.

Track the progress of a sale from a customer’s first interaction to the credit card transaction, with every stage of the buying cycle customized to your process.

Give managers and team members a bird’s-eye view of opportunities in the pipeline and sales that are almost there. The pipeline preview is fully customizable, from naming conventions to default views.

Dig into each lead’s progress, past events and same-day activity: automated emails sent and opened, links clicked, subscribes and unsubscribes, website visits and purchases, webinars attended, inbound calls, form submissions, and social comments, likes, tags and mentions.

A quick, secure place to record how your latest call went, when you last followed up with each client, and anything else your team needs to know about a lead.

Never miss an email follow-up or phone call. Schedule reminders directly in the platform and keep track of completed tasks.

Track success and forecast future sales and performance with comprehensive, downloadable reports that bring all of these features together.

Connect contacts’ social channels to their CRM profile to follow conversations across each platform and keep up to speed with what’s happening in their lives.

Sales & ROI

Visualize buyer journeys and nurture your customers.

Creating a custom journey to guide your marketing strategy is one step toward perfecting automation. With FireDrum’s sales and ROI builder, you can design, edit and monetize the journeys you and your team create.

Build on email and automation tasks, group specific goals and create custom triggers with unique conditions, so you close more deals and understand your customers’ behavior on a deeper level.

Buyer journey builder FAQs

How will the buyer journey builder help my customers?

Beyond defining their path to purchase, a custom buyer journey helps your team nurture and strengthen client relationships. Decide which messages to automate for each type of customer and set up notifications and follow-ups for your sales team.

If a client shows interest in another product or service, you won’t lose them in the funnel. Dynamic lists update automatically when you set up custom behavior-based filters.

We’ve built in email and text alerts that notify your team when something unique or exciting happens, so you can respond quickly and help close the deal.

Social Media Management

Post, plan and track new leads.

Social media is an essential part of every company’s marketing automation. With FireDrum’s social media tools, you can create, schedule and manage everything social directly in our platform: send messages alongside your email newsletters, build campaigns around your main landing pages, or post on the fly to the channels you choose.

Support your sales team with our brand mention search and each contact’s timeline, and see your top-performing campaigns and messages in the social ROI dashboard.

Social media management features

Content calendar preview

Preview social and email messages scheduled for next week, next month and even next year. All automated messages are merged into one calendar for a complete snapshot of upcoming campaigns.

Post social media messages to an unlimited number of platforms instantly, or schedule them for a future date and time, and preview how each message will look before it goes out.

Multiple locations or a small team? Our social media management offers unlimited social integrations and unlimited users, so anyone on your team can write a post and choose where to share it.

Get the numbers quickly in the built-in social panel: top-performing campaigns, campaigns that led to sales (with ROI), engaged leads and other data that improves your automation strategy.

See which channels your customers visit and which social platforms they engage with, to nurture the relationship and understand their journey.

Analytics & Reporting

Advanced behavior and ROI insights.

See real results from your marketing automation with our advanced analytics and reporting. Learn how your campaigns perform, which links drove the highest ROI, opens, click-throughs and more, with actionable data about your customers and the leads in your funnel.

To deepen your insights, connect Google Analytics and Google Ads to your account.

Analytics and reporting FAQs

Can I create custom reports?

Yes. Create, share and print custom reports right in our platform, covering campaign performance, single email performance, subscriber activity and forecasting metrics.

Yes. Filters let you view performance across all device types, or for just desktops, tablets or smartphones.

Integrations

Connect the tools you already use.

Integrate your company’s tools seamlessly with FireDrum Email Marketing. We support a variety of third-party integrations, including Wufoo forms, Zapier, Sugar and more, to support your company’s needs and goals.

Works with

  • Zapier
  • Wufoo forms
  • Sugar CRM
  • Gravity Forms
  • And more

Why Partner With FireDrum

Think of our team as an extension of yours.

“Our mission is to provide the most effective email marketing and marketing automation solutions available.” We’re working toward one goal: helping your business grow.

FireDrum’s automation experts, email marketing specialists, social media content writers and support specialists are here for you. Submit a ticket 24/7, or call our offices to speak directly with a team member Monday to Friday, 8:00 am to 5:00 pm MST (Phoenix time). We’ll keep your campaigns on track and share tips to help them reach their full potential.

Here for you

  • Automation experts
  • Email marketing specialists
  • Social media content writers
  • Support specialists
  • Tickets 24/7, phone Monday to Friday

Get Started

Automate your marketing. Sign up today.

Close more deals with FireDrum. Our marketing automation software combines an easy-to-use email marketing builder, built-in dynamic forms, social media management tools and more in one platform, so your team can clear the desktop clutter and work as a unified front.

Have questions or need help from a support specialist? Call us at (877) 347-3376.

Marketing automation FAQs

What is marketing automation?

Marketing automation describes bringing your marketing software and departments together. Rather than connecting a variety of tools to cover parts of a marketing strategy, a robust platform like FireDrum Email Marketing combines your team’s tools into one simplified platform.

If your team is struggling to keep up with new leads, support and convert them, or keep a consistent marketing strategy, marketing automation can get your efforts and sales back on track. With one platform and easy-to-use tools, both your sales and marketing teams benefit.

Marketing automation software is a web- or app-based platform that brings a variety of marketing tools into one easy-to-access place. More questions? Contact our marketing automation experts at sales@firedrum.com or (877) 347-3376.

Ready to automate your marketing?

See how FireDrum brings email, forms, CRM and social media together in one platform.

Sales

 (480) 699-1524

Support

support@firedrum.com

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FireDrum is an email marketing service. We offer a variety of solutions that fit in every budget and support unique needs. Whether you want to do it yourself or have us manage your email campaigns, we’ll be here to help.

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