Private Label Email Marketing

An email platform built around how your business works.

Go beyond changing colors and logos. We customize how the system actually works to fit your organization’s specific needs.

An email platform running as your own product, with custom business logic, billing, ticketing, a dedicated IP and branded signup

Built Around You

Your platform, customized to fit your needs.

Our Private Label solution provides a flexible and robust email marketing system with the highest level of customization in the industry. Go beyond changing colors and logos: we can customize how the system actually works to suit your specific needs.

Your own domain URL, logo, brand colors, dedicated IPs and database are all included. Your customers can even log in directly from your site, and neither your customers nor their email contacts will ever know we’re involved. Technical support and experienced account representatives are included too.

Only need your branding on our standard platform? See White Label.

Ideal for

  • Agencies and PR firms
  • Franchisors
  • Schools
  • Marketing consultants
  • Web design companies
  • Property management companies
  • Any business managing multiple customers, locations, representatives or departments

Everything You Need

Everything you need to run email marketing as your own.

Brand control & consistency

Achieve a cohesive, aligned brand strategy without sacrificing flexibility. Control fonts, colors, images and content within a centralized library of templates and assets.

Lockable template regions

Control key sections of email templates, yet still give individuals or business locations the flexibility to add their own content.

Global reporting and analytics

Roll-up reporting across all user accounts for email campaign stats, contact subscription activity and engagement.

Push campaigns

Create a single email and push its content and scheduling down through your entire system of accounts or sub-accounts.

Admin dashboard

Manage all of your accounts in one place. Create unlimited accounts and sub-accounts, log in to any account, search contacts, run reports and manage the outgoing campaign queue.

Automated billing & ticket system

Set your own pricing and collect payments automatically, manage customer inquiries in one ticket system, and suspend or reactivate accounts automatically.

Template creation and management

Save templates from Email Studio™ to the shared library or individual accounts, and control template libraries system-wide. We’ll give you a starter set.

Platform upgrades

You’ll never pay for new versions of our platform. Updates arrive automatically, with no software to install and no downtime.

User account signup

Add new accounts automatically with signup forms that match your brand, linked to an automated billing plan and to affiliate resellers.

All Private Label Features

Every feature, included.

Campaign creation

  • Email Studio drag-and-drop template builder
  • Email template library
  • Live mobile and tablet preview
  • Spam checker tools
  • Integrated Email on Acid email previews
  • Integrated Pixabay image database
  • Unlimited image & document storage

Contacts management

  • Lead capture forms
  • Dynamic segments
  • Unlimited lists
  • Unlimited custom fields
  • Export contacts
  • Website signup forms

Engagement & deliverability

  • OpenBoost™
  • SmartClean™
  • Auto post to Facebook, Twitter and LinkedIn
  • Feedback loops / ISP complaint monitoring
  • Email authentication: SPF, DKIM, DMARC

Automation

  • A/B campaigns
  • Triggered emails
  • RSS to email
  • Drip campaigns
  • Recurring emails
  • Push campaigns*

Integrations

  • API
  • Google Analytics
  • WordPress
  • Zapier
  • WooCommerce
  • Privy
  • And more

Support

  • Unlimited email, phone and chat support
  • API support
  • Deliverability consulting
  • Automation consulting
  • Template design consulting
  • One-on-one onboarding
  • Integration support
  • Live training

Reports

  • Email campaign report
  • Interactive graphs
  • Contact engagement reports
  • Download, print and export reports to PDF
  • Global account reports
  • Global campaign reports
  • Global contact reports

Advanced features

  • Single login for multiple accounts
  • Sub accounts
  • White/private label branding
  • Custom domain URL
  • Unlimited accounts
  • Customize platform & business logic*
  • Spam prevention & abuse tracking
  • Automated billing*
  • Support ticket system*
  • Dedicated database
  • Dedicated IP
  • Global template management
  • Mail queue manager
  • Global account & contact search

*Additional setup fees may apply.

Our Customers

Judge us by the company we keep.

GreenMail Email Marketing logo
HelmsBriscoe logo
PrizeLogic logo
Macerich logo
Fractional CMO & Marketing logo

Ready to build your own email platform?

Request a demo and we’ll walk you through how FireDrum can be customized for your organization.

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