Email Marketing for Retail

Email marketing that keeps shoppers coming back.

Attract new customers to shop, drive sales and keep them coming back with mobile-friendly email campaigns, whether you run one store or many.

Example retail email for a fall collection with shop-by-category links and a product grid

Essential Email Marketing for Retailers

Turn every email into a reason to shop.

No matter if you have a single location or many, FireDrum’s service and email marketing features help you deliver attractive, personalized, mobile-responsive emails to your customers’ inboxes.

Segment your contacts into lists by gender, purchase history, location and age range, and send beautiful emails that keep them informed and coming back, over and over. Automatically post that email to your social outlets with a click.

Engage your customers with

  • New products
  • Seasonal and holiday product recommendations
  • Sales and promotions
  • Product tips and trends

Automate Your Campaigns

Win back carts and bring customers back to buy again.

Remind shoppers about what they left in their cart, prompt them to re-purchase the products they buy again and again, and suggest content they’ll love. Welcome new subscribers and celebrate birthdays and anniversaries automatically.

  • Abandoned cart emails
  • Product re-purchase reminders
  • Welcome emails
  • Birthday and anniversary messages
  • Content suggestions
An abandoned cart reminder and a re-purchase reminder email sent automatically from what the shopper did
Retail email footer with a store locator and directions, a gift card link, social links and shop-by-category navigation

Shoppable Emails

Send shoppers straight to what they want.

Make every email easy to shop. Let customers shop by men, women and children or by category and item, link to your gift cards, point them to your store locations with directions, and add social share and follow links.

  • Shop by men, women and children
  • Shop by category or item
  • Gift card and store locator links
  • Social share and follow links

Robust Features for Retail

Everything you need to sell more by email.

Custom template creation

When you create an email, you’re creating a template. Build responsive emails effortlessly in our drag-and-drop editor.

Get more opens

OpenBoost™ automatically sends your email again to customers who didn’t open it the first time, for up to 50% more opens.

Stop searching for images

Our image database is built into Email Studio™. Images resize to fit, and you can crop or resize with the built-in editor.

Increase engagement

SmartClean™ excludes customers who aren’t engaged, which helps your deliverability, and Saved Searches build dynamic segments.

Automation

A/B campaigns, AutoSender drips for new subscribers, emails triggered by opens and clicks, and recurring sends, plus our API and integrations.

Multiple locations

Create one email and push its content and schedule to every store, then run reports across all accounts from one login.

We’re Here to Help

Your extended email marketing department.

Since 2001, FireDrum has been the extended email marketing department for our clients. Lead your email marketing with a dedicated account manager and the exceptional one-on-one support our customers rave about, by chat, email or phone.

Ready to turn subscribers into shoppers?

Request a demo and we’ll show you how FireDrum can work for your store.

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